“Life is too short to build something nobody wants.”

Many people have business ideas. Ideas they think that will impact a certain target group. But how do they know that they certainly will? To some people, it is a mysterious process, but Robin Balser – a young entrepreneur from Germany – showed the keys to success today at Haiti Entrepreneurship Camp 2014.

Robin used the Business Model Canvas as a tool to allow them to come up with ideas of how they would describe, design, challenge, invent, and pivot their business model. He broke the class in small groups and have them identify a certain problem and bring up solution to it. Then, he had some one-to-one sessions to provide guidance on how each participant can improve specific areas in his business.

To him, it is critical to assess the attitude and behavior of the potential customers, and identify the need there is to meet because life is too short to build something nobody wants.

Robin worked for the Startup Accelerator Startup Wise Guys in Estonia and in London. Part of this was being a representative holding workshops and speaking at: Creazone.it in Vilnius, Lithuania.